Video Email Marketing: Have You Tried It Yet?
One other tactic you’ll employ using videos is video email marketing. But is it effective?
A report for video email Marketing reported impressive results, with a 33.42% click through rate, including 63.95% of that 33% “watching the video through to completion. Adds , “The average viewing time was one minute and thirty-six seconds; by way of comparison, the typical email viewer will only spend eight seconds reading an email.”
However, before you rush to incorporate video email marketing in your own marketing arsenal, stop to think about the very fact that Marketing doesn’t clarify who the target demographic was made from .
This means the foremost important question you’ve got to ask yourself immediately , before you create a choice , is: “Will my particular target market respond well to video emails?”
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One simple thanks to answer that question lies in watching your subscriber preferences, if your autoresponder allows that. If 79% of your subscribers have stated they like text emails, seriously consider abandoning video email marketing on the spot. However, if 100% prefer .HTML, you’ve successfully passed the primary hurdle.
Right now, jot other pre-qualifying questions you’ll consider , specific to your subscribers.
Try email video marketing
Before you rush away to make a video, however, one among the primary things you’ll got to ensure is that your autoresponder is up to the work of working with video email – Constant Contact and GetsResponse are leaders during this field, so if you’re using one among these services, you’re home free, therein respect. (Constant Contact offers a generous free trial, too.)
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Some other tips to video email success:
1. confirm your message is extremely short – around 1 minute is best, for email videos.
2. confirm your message is effective and highly relevant. Your readers won’t click on your videos again, if that first message was an empty, promotional blurb.
Benefits of eMail Marketing Videos
1. These can make a memorable personal connection, during a way that the word can’t
2. Have a strangely strong video testimonial? Use it here! Video testimonials are usually shorter than 1 minute; plus you’ll ask your list for more video testimonials – using your “example” to hook them into viewing the prevailing one.
3. you’ll track your video email marketing with Google Analytics (or more sophisticated tracking programs, of course)
4. you’ll use videos that instantly play, the instant your subscriber opens the email: However, for this to figure instead of annoy them into unsubscribing, make your first video especially short – perhaps a little animation instead of a proper marketing message. That way, once you send your next, longer video, your subscribers are going to be “expecting” it, and won’t feel annoyed.
A video animation that loads in quicker than they will decide might be the right thanks to make your product or services stand out.
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